We are excited to announce the launch of our new television advert, developed in partnership with King James the Second and Plank Productions, directed by Pete Pohorsky. The ad continues our tradition of advertising told through unique human stories with global resonance.
The ad tells a beautiful universal story, in a very South African way, while at the same time subtly reflecting the essence of Allan Gray’s investment philosophy and our focus on the long term. It is a gently humorous, yet heart-warming fable of a relationship between parents and their children – one that many South Africans will identify with.